 Join TEKsystems Global Services and Salesforce at Dreamforce 2026 to explore how agencies are replacing one-way government notices with proactive, personalized citizen and resident engagement powered by Salesforce Marketing Cloud. You'll see real statewide outreach results, learn how to design resident journeys that improve enrollment and retention, and get an exclusive look at the Salesforce Public Sector Cloud product roadmap — including Agentforce Public Sector, Data 360, and Government Cloud Plus.Â
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Seating is limited: register today to join us Tuesday, 3:30–4:30 p.m. at Southside Spirit House. Event will be followed by a networking event with food and drinks.Â
In this session, TEKsystems Global Services and Salesforce examine why proactive, personalized outreach has become mission-critical infrastructure for state, local, and federal agencies — and how Salesforce Marketing Cloud operationalizes it.
- Why outreach is now a mission outcome — the direct line between engagement quality and coverage retention, program integrity, call deflection, and public trustÂ
- How Marketing Cloud works in a government context — secure, auditable, role-based communications that meet public sector data standards, triggered by eligibility and policy rules rather than manual campaign listsÂ
- Designing the resident journey — segmentation, personalization, and multi-channel delivery across email, SMS, portal, and mail, with equity-focused strategies for rural and hard-to-reach populationsÂ
- What's next from Salesforce — a forward look at the Public Sector Cloud roadmap, including Agentforce Public Sector, Data 360, and Government Cloud Plus
- How to get started — a phased, compliance-first adoption path that delivers a first journey in weeks, not quartersÂ
 A Salesforce Summit Partner with more than 30 years supporting public sector clients, present in 45 of 50 states, with 250+ government customers, 950+ Salesforce certifications, and a 4.9/5 CSAT score. TGS delivers advisory, implementation, managed, and capacity services across health and human services, workforce and licensing, housing, emergency management, and constituent engagement.
